San Francisco Apartment Association
home membership education & events legislation magazine community resources
California Aparment Association

Education

Select a link to learn about our current Education offerings:

For information about classes offered in the past, visit our education archive page.

Cancellation policy
If you register for an SFAA class and need to cancel you must provide at least 72 hours' notice in order to receive a full refund.

CCRM Property Management Series

SFAA's 2016 Spring Property Management Series starts Saturday, April 23, and runs through Saturday, May 21, at Fort Mason, 2 Marina Blvd., Bldg C, Rooms 220 & 230. Classes are held Saturdays from 9:00 a.m. - 5:00 p.m.

This course will give you the knowledge you need to understand and perform the day to day tasks of property management. Make your resume stand out from others when interviewing.

Topics covered in this course include:

  • Preparing the Property and Professional Leasing Skills
  • The Move-In-Process, Rent Collection and Notices
  • Resident Issues and Ending the Tenancy
  • Professional Skills for Supervisors
  • Maintenance Management: Maintaining a Property
  • Liability & Risk Management: Protecting the Investment
  • Budget Development and Implementation
  • Fair Housing: It's the Law
  • Ethics & Property Management

Download the Spring 2016 CCRM registration flyer here.

Fee: $750 for full series for SFAA members; $900 for full series for non-members

CCRM Summer and Fall 2016 Series

No refunds or credits will be given to registrants who cancel less than three business days before the class.

Leasing Bootcamp

WE WANT YOU!!!! Are you armed to sell in todayís tough economic times? Does the cheapest rent really win every time?

Come and learn new skills or fine-tune your existing techniques, and tailor your presentation to fit YOU! Convert more, close more and gain the confidence you need to be a sales superstar!

In this class you will learn what your responsibilities are as a leasing professional, how to prepare a property for market, how to choose comparable properties, complete a market survey and how to calculate revenue formulas to set market rents. Additionally, you will learn the do’s and don’ts of Fair Housing as it relates to leasing, how to advertise and market a property for market.  Leasing is selling and you will learn the basic techniques telephone and email etiquette, how to give a tour with safety tips, how to provide value added selling, resolve objections and closing techniques.  Once you have closed the deal, we will discuss how to process applications, credit checks, collect deposits and other fees.

This class will be taught by Michelle Horneff-Cohen of Property Management Systems.

Details: Thursday, June 2, 6:00 - 9:00 p.m.
Fort Mason, Building C, room 230, in San Francisco

Fee: $100 for SFAA members; $150 for non-members

No refunds or credits will be given to registrants who cancel less than three business days before the class.

Register today by contacting Stephanie Alonzo at 415.255.2288 x13 or stephanie@sfaa.org.

Four-hour Asbestos Refresher

OSHA AND EPA REGULATIONS REQUIRE: Mandatory Annual Asbestos Awareness Training Courses for maintenance operators and supervisors who have an Asbestos Certification.

Class IV "Worker Training" is designed for maintenance and custodial related occupations which employees contact but do not disturb Asbestos Containing Material or Presumed Asbestos Containing Material, and activities of dust clean-up, waste and debris resulting from either an abatement project of small scale or maintenance activities that do disturb asbestos.

Details: Monday, June 6, from 8:00 a.m. - Noon

Where: Fort Mason, Building C, Room 210

Fee: $75 for SFAA members; $150 for non-members

No refunds or credits will be given to registrants who cancel less than three business days before the class.

Register today by contacting Stephanie Alonzo at 415.255.2288 x13 or stephanie@sfaa.org.

Crime and Responsibility in Rental Housing Class

Rental owners and managers are responsible to protect their residents from criminal acts that may occur on the property. Criminal activity can have a major impact on the health of a community and have negative effects on residents safety, property value and revenue growth. One of the best ways to deter crime in rental housing is through coordinated efforts with local law enforcement, neighbors, Owner/Agents and educating current residents.

This course will outline:

  • Crime and its effect on property values
  • How to prepare the property to prevent crime
  • Anti-drug policy programs
  • How to recognize illegal activity
  • How to enforce policies and eviction procedures
  • How to handle domestic violence situations
  • Meganís Law

Details: Wdnesday, June 8, 6:00 - 9:00 p.m.

Where: Fort Mason Bldg C, room 210

Fee: $85 for SFAA members; $100 for non-members

No refunds or credits will be given to registrants who cancel less than three business days before the class.

For questions, contact Stephanie Alonzo at 415.255.2288 x13 or stephanie@sfaa.org.

Customer Service Side of Property Management Class

What does Customer Service meant today versus 20 years ago?  How are we to stay on top of our reputation in the industry?  Come learn strategies to stay connected with your residents and owners in a positive way to build customer loyalty and satisfaction.

This course will be presented by Michelle Horneff-Cohen of Property Management Systems.

Details: Thursday, June 9, 2016, 6:00 – 9:00 p.m.

Where: Fort Mason Center in San Francisco, Building C, Room 205

Fee: $65 for SFAA members; $85 for non-members

No refunds or credits will be given to registrants who cancel less than three business days before the class.

Pre-registration required. For questions, contact Stephanie Alonzo at 415-255-2288 ext 13 or  stephanie@sfaa.org.

Modern Marketing: Marketing Your Property Class

Every property, regardless of its size, demographic, type or location, requires a solid marketing strategy in order to succeed and obtain the highest revenue possible. Marketing refers to the process of promoting and selling a product or service that attracts potential customers and influences them to make a purchasing decision.

Multifamily marketing occurs both internally (to retain current residents) and externally (to attract new prospects). The Owner/Agent must play an active role in promoting the property, ensuring the correct platforms and media outlets are being used and providing a return on investment. In order to do so, the Owner/Agent must understand how to correctly position the property and how to best distribute their message to the public.

Details: Wednesday, June 15, 6:00 - 9:00 p.m.

Where: Fort Mason, Building C, Room 205

Fee: $85 for SFAA members; $100 for non-members

No refunds or credits will be given to registrants who cancel less than three business days before the class.

Register today by contacting Stephanie Alonzo at 415.255.2288 x13 or stephanie@sfaa.org.

Raising Rents Class

Confused about how to calculate security deposit interest? Wondering how to increase a tenant’s rent when you haven’t done it for several years? Worried you’ve increased a tenant’s rent too much and don’t know what to do about it? Want to know what the Rent Board fee is and how to collect it from your tenants? Join the club! Even some seasoned property managers (and even lawyers) don’t know some of the ins and outs of dealing with these issues.

Topics include:

  • Overview of options for increasing rents. (Annual/Banked, Bonds, Utility, Cap. Imp., O&M)
  • Annual and Banked increases. How to calculate, what to do when you’ve increased too much, definition of null and void increases.
  • Did you give the proper notice?
  • How much notice does a landlord have to give?
  • What form do I use?
  • Calculating Security Deposit Interest.
  • Charging for Rent Board Fee.

Raising Rents is taught by Michelle Horneff-Cohen of Property Management Systems.

Details: Thursday, June 16, 2016, 1:00 – 4:00 p.m.

Where: Fort Mason Center in San Francisco, Building C, Room 205

Fee: $65 for SFAA members; $85 for non-members

No refunds or credits will be given to registrants who cancel less than three business days before the class.

Pre-registration required. For questions, contact Stephanie Alonzo at 415-255-2288 ext 13 or †stephanie@sfaa.org.

Managing Rental Housing Class

Owning and managing rental housing in San Francisco is more complicated than it used to be. Why not get help managing your investment? This class can help you successfully create, maintain, and terminate a tenancy by providing step-by-step instructions. Learn the importance of tenant screening policies, fair housing laws, and security deposits.

This course will cover the following four major categories of rental housing operations:

  • Creating the tenancy
  • During the tenancy
  • Termination of the tenancy
  • Post-tenancy

This course is based upon the Managing Rental Housing Reference Guide (Ninth
Edition), a publication of the California Apartment Association. It will be used as a
reference text throughout the course. Students will be provided a copy of the 9th Edition Reference Guide as part of the class fee.

Managing Rental Housing is taught by Michelle Horneff-Cohen of Property Management Systems.

Details: Saturday, June 18, 2016, 8:00 a.m. – 5:00 p.m.

Where: Fort Mason Center in San Francisco, Building C, Room 230

Fee: $110 for SFAA members; $220 for non-members

No refunds or credits will be given to registrants who cancel less than three business days before the class.

Pre-registration required. For questions, contact Stephanie Alonzo at 415-255-2288 ext 13 or †stephanie@sfaa.org.

Human Resources: Employee Recruiting, Hiring & Retention

Come learn the ins and outs of hiring and retaining an employee. Hiring employees is a process crucial to the success of a business, and as most successful small business owners know, the hiring process does not begin with the interview and end with the job offer. Rather, it involves planning and considering the job prior to an interview, recruiting and interviewing wisely to bring in the right person, and providing new workers with an orientation that enables them to get off to a strong start with the company.

In this class we will review:

  • The benefits of hiring employees.
  • How to find and hire quality employees.
  • How to choose applicant testing methods.
  • How to conduct a non-discriminatory interview.
  • How to respond to reference requests.
  • The ADA and FEHA.
  • Submitting an offer letter to a candidate.
  • The paperwork required by law for new employees.
  • Employee development and job coaching.
  • Designing and developing employee handbooks.
  • Workersí compensation duties and procedures.
  • How to reduce employee turnover.
  • Employee disciplinary measures.
  • Legal issues and employer liability.

Details: Wednesday, June 22, 6:00 - 9:00 p.m.
Fort Mason Building C, room 210

Fee: $85 for SFAA members; $100 for non-members

No refunds or credits will be given to registrants who cancel less than three business days before the class.

Pre-registration required. For questions, contact Stephanie Alonzo at 415-255-2288 ext 13 or †stephanie@sfaa.org.

Passthroughs Class

Rent Board mysteries revealed. The Rent Ordinance contains many options for increasing tenants' rent and recouping expenses that most landlords donít take advantage of. Come and learn what some of the little-used increases are and how to apply for them as well as learn about other Rent Board rules that often confound even the savviest landlords.

Topics include options for completing a passthrough, including:

  • Bond Passthroughs (water and general)
  • Utility Petition (PG&E)
  • Capital Improvement Petitions
  • O&M Petitions
  • Other options: Comparables petition, 1.21, etc

This course is based upon the Managing Rental Housing Reference Guide (Ninth
Edition), a publication of the California Apartment Association. It will be used as a
reference text throughout the course. Students will be provided a copy of the 9th Edition Reference Guide as part of the class fee.

Passthroughs is taught by Michelle Horneff-Cohen of Property Management Systems.

Details: Thursday, June 23, 2016, 1:00 – 4:00 p.m.

Where: Fort Mason Center in San Francisco, Building C, Room 230

Fee: $65 for SFAA members; $85 for non-members

No refunds or credits will be given to registrants who cancel less than three business days before the class.

Pre-registration required. For questions, contact Stephanie Alonzo at 415-255-2288 ext 13 or †stephanie@sfaa.org.

Marijuana and Your Rental Property Class

This class will cover the following:

  • Federal, State, and Local Law
  • Landlord Concerns
  • Grounds for Eviction
  • Legality of Marijuana
  • Solutions
  • Recovering Possession

This class will be taught by Stephen Williams of Fried & Williams, LLP. Steve’s experience includes counseling property owners in many areas of the law, including landlord/tenant, co-ownership and neighbor disputes, and purchase/sales transactions.  He has represented clients in court, at arbitration, at mediation, and at government agency hearings, including Rent Board hearings. He has extensive litigation experience and has argued cases before the California Court of Appeal.

Details: Wednesday, June 29, 2016, 2:00 – 5:00 p.m.

Where: Fort Mason Center in San Francisco, Building C, Room 210

Fee: $65 for SFAA members; $85 for non-members

All cancellations must be made 72 hours prior to the class to receive a full refund.

Pre-registration required. For questions, contact Stephanie Alonzo at 415-255-2288 ext 13 or †stephanie@sfaa.org.

Owner Move In (OMI) & Ellis Act Eviction Class

Do you or a family member need to move back into your unit/home?  Will I have to pay a relocation fee to have my tenant move out? How long do I have to wait to start renting out my unit again after an Ellis eviction?  If you have these types of questions come and learn the answers.

 

This class will cover the basics of completing an Owner-Move In or an Ellis Act eviction under provisions of the San Francisco Rent Ordinance. The essential steps for each procedure will be reviewed and the advantages, pitfalls and dangers of each will be discussed in detail.  An open question and answer session will follow the seminar. If you are interested in taking back possession of your rental property for personal use, this seminar is a must.

Instructed by Frank Kim of Eviction Assistance.

Details: Thursday, July 20, 2016, 6:00 – 9:00 p.m.

Where: Fort Mason Center in San Francisco, Building C, Room TBD

Fee: $65 for SFAA members; $85 for non-members

No refunds or credits will be given to registrants who cancel less than three business days before the class.

Pre-registration required. For questions, contact Stephanie Alonzo at 415-255-2288 ext 13 or †stephanie@sfaa.org.