San Francisco Apartment Association
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California Aparment Association

Education

Select a link to learn about our current Education offerings:

For information about classes offered in the past, visit our education archive page.

Cancellation policy
If you register for an SFAA class and need to cancel you must provide at least 72 hours' notice in order to receive a full refund.

CCRM Property Management Series

SFAA's 2016 Summer Property Management Series starts Thursday, July 7, and runs through Thursday, September 8, at the Jewish Community Center
3200 California St., Room 206, San Francisco, CA 94123. Classes are held Thursdays from 6:00 - 9:00 p.m.

This course will give you the knowledge you need to understand and perform the day to day tasks of property management. Make your resume stand out from others when interviewing.

Topics covered in this course include:

  • Preparing the Property and Professional Leasing Skills
  • The Move-In-Process, Rent Collection and Notices
  • Resident Issues and Ending the Tenancy
  • Professional Skills for Supervisors
  • Maintenance Management: Maintaining a Property
  • Liability & Risk Management: Protecting the Investment
  • Budget Development and Implementation
  • Fair Housing: It's the Law
  • Ethics & Property Management

Download the Summer 2016 CCRM registration flyer here.

Fee: $750 for full series for SFAA members; $900 for full series for non-members

CCRM Fall 2016 Series

No refunds or credits will be given to registrants who cancel less than three business days before the class.

Leasing Bootcamp

WE WANT YOU!!!! Are you armed to sell in todayís tough economic times? Does the cheapest rent really win every time?

Come and learn new skills or fine-tune your existing techniques, and tailor your presentation to fit YOU! Convert more, close more and gain the confidence you need to be a sales superstar!

In this class you will learn what your responsibilities are as a leasing professional, how to prepare a property for market, how to choose comparable properties, complete a market survey and how to calculate revenue formulas to set market rents. Additionally, you will learn the do’s and don’ts of Fair Housing as it relates to leasing, how to advertise and market a property for market.  Leasing is selling and you will learn the basic techniques telephone and email etiquette, how to give a tour with safety tips, how to provide value added selling, resolve objections and closing techniques.  Once you have closed the deal, we will discuss how to process applications, credit checks, collect deposits and other fees.

This class will be taught by Michelle Horneff-Cohen of Property Management Systems.

Details: Thursday, September 1, 6:00 - 9:00 p.m.
Fort Mason, Building C, room 210, in San Francisco

Fee: $100 for SFAA members; $150 for non-members

No refunds or credits will be given to registrants who cancel less than three business days before the class.

Register today by contacting Stephanie Alonzo at 415.255.2288 x13 or stephanie@sfaa.org.

Customer Service Side of Property Management Class

What does Customer Service meant today versus 20 years ago?  How are we to stay on top of our reputation in the industry?  Come learn strategies to stay connected with your residents and owners in a positive way to build customer loyalty and satisfaction.

This course will be presented by Michelle Horneff-Cohen of Property Management Systems.

Details: Thursday, September 8, 6:00 – 9:00 p.m.

Where: Fort Mason Center in San Francisco, Building C, Room 230

Fee: $65 for SFAA members; $85 for non-members

No refunds or credits will be given to registrants who cancel less than three business days before the class.

Pre-registration required. For questions, contact Stephanie Alonzo at 415-255-2288 ext 13 or  stephanie@sfaa.org.

Human Resources: Employee Recruiting, Hiring & Retention

Come learn the ins and outs of hiring and retaining an employee. Hiring employees is a process crucial to the success of a business, and as most successful small business owners know, the hiring process does not begin with the interview and end with the job offer. Rather, it involves planning and considering the job prior to an interview, recruiting and interviewing wisely to bring in the right person, and providing new workers with an orientation that enables them to get off to a strong start with the company.

In this class we will review:

  • The benefits of hiring employees.
  • How to find and hire quality employees.
  • How to choose applicant testing methods.
  • How to conduct a non-discriminatory interview.
  • How to respond to reference requests.
  • The ADA and FEHA.
  • Submitting an offer letter to a candidate.
  • The paperwork required by law for new employees.
  • Employee development and job coaching.
  • Designing and developing employee handbooks.
  • Workersí compensation duties and procedures.
  • How to reduce employee turnover.
  • Employee disciplinary measures.
  • Legal issues and employer liability.

Details: Wednesday, September 21, 6:00 - 9:00 p.m.
Fort Mason Building C, room 205

Fee: $85 for SFAA members; $100 for non-members

No refunds or credits will be given to registrants who cancel less than three business days before the class.

Pre-registration required. For questions, contact Stephanie Alonzo at 415-255-2288 ext 13 or †stephanie@sfaa.org.

Managing Rental Housing Class

Owning and managing rental housing in San Francisco is more complicated than it used to be. Why not get help managing your investment? This class can help you successfully create, maintain, and terminate a tenancy by providing step-by-step instructions. Learn the importance of tenant screening policies, fair housing laws, and security deposits.

This course will cover the following four major categories of rental housing operations:

  • “Creating the Tenancy”
  • “During the Tenancy”
  • “Termination of the Tenancy”
  • “Post-Tenancy”

This course is based upon the Managing Rental Housing Reference Guide (Ninth
Edition), a publication of the California Apartment Association. It will be used as a
reference text throughout the course. Students will be provided a copy of the 9th Edition Reference Guide as part of the class fee.

Managing Rental Housing is taught by Michelle Horneff-Cohen of Property Management Systems.

Details: Thursday, September 22, 8:00 a.m. - 5:00 p.m.

Where: Fort Mason Center in San Francisco, Building C, Room 210

Fee: $110 for SFAA members; $220 for non-members

No refunds or credits will be given to registrants who cancel less than three business days before the class.

Register today by contacting Stephanie Alonzo at 415.255.2288 x13 or stephanie@sfaa.org.

Passthroughs and Raising Rents

Rent Board mysteries revealed! The Rent Ordinance contains many options for increasing tenants' rent and recouping expenses that are available to landlords. Come and learn what some of the little-used increases are and how to apply for them. Gain insights into other Rent Board rules that often confound even the savviest landlords.

Topics include options for completing a passthrough, including:

  • Bond Passthroughs (water and general)
  • Utility Petition (PG&E)
  • Capital Improvement Petitions
  • O&M Petitions
  • Other options: Comparables petition, 1.21, etc.

Passthroughs is taught by Michelle Horneff-Cohen of Property Management Systems.

Details: Thursday, September 22, 6:00 Ė 9:00 p.m.

Where: Fort Mason Center in San Francisco, Building C, Room 205

Fee: $65 for SFAA members; $85 for non-members

Pre-registration required. For questions, contact Stephanie Alonzo at 415-255-2288 ext 13 or †stephanie@sfaa.org.

Credit Screening Class

Need a credit report for your prospective tenant?  What kind of credit report should you run? With today’s complicated application and credit screening regulations, you can’t afford to be confused.  Avoid unnecessary expense & loss of rental income. Come and learn from Kathy Parsons from Credit Bureau Associates on how to properly run a credit screening.

In this class we will cover:

  • Learn how to read your credit report.
  • Learn the key factors that influence your risk score.
  • Learn how to communicate with creditors
  • Negotiate settlements and resolution of disputes and outstanding balances
  • Learn how to dispute items that appear on your credit report with the national credit bureaus
  • Prepare an action plan to meet your goals and prevent negative credit in the future

Details: Wednesday, November 2, 2016, 5:00 – 8:00 p.m.

Where: Fort Mason, Building C, room 205, in San Francisco

Fee: $65 for SFAA members; $85 for non-members

No refunds or credits will be given to registrants who cancel less than three business days before the class.

Pre-registration required. For questions, contact Stephanie Alonzo at 415-255-2288 ext 13 or  stephanie@sfaa.org.